The ongoing COVID-19 pandemic has rolled the music industry keeping musicians from coming together together to create music and keeping musicians off the road and deriving them of a much-needed revenue source. Many have tackled the technical hurdles to stream performances to connect with fans and collect online tips and perhaps move a t-shirt or a slab of vinyl.
It follows that music festivals would follow much the same path. Americana Music Associationâ€™s AmericanaFest as a face-to-face event has been scrapped for their charitable and educational branch, the Americana Music Association Foundation, will hold a ‘Thriving Roots,’ a virtual festival complete with industry-focused panels and live-streamed performances.
Set for September 16th-18th the event will include guest speakers Jackson Browne, Mavis Staples,Brandi Carlile, Yola, Emmylou Harris, Ken Burns, Taj Mahal, Mary Gauthier, Rhiannon Giddens, T Bone Burnett, Rosanne Cash, and Black Pumas. Topics slated to be covered are representation, advocacy and staying true to your art, the healing qualities of music, and the business challenges and decisions faced by a developing artist.
The full agenda for ‘Thriving Roots’ will be announced in late August.
Early bird passes for conference registration are $99 and available now.