I am honored to have been asked to create this post for the inaugural Blog Rodeo. It’s a great opportunity to join with some of the best bloggers in the game. This is not the first time I’ve been asked to represent my chosen vice of Americana music in a discussion focused on mainstream country music, and I’m humbled to do so again and know the chips are stacked against me..
Regular visitors to this site, my Facebook page and my twitter account, knows mainstream country is not my beat. Unlike the other fine blogs asked to participate in the Blog Rodeo I don’t cover the Music Row variety of contemporary pop-country music. I couldn’t give a damn what Taylor Swift is doing. That is unless she’s collaborating with The Civil Wars or performing a cover on Mumford and Sons. Then she’s fair game. More on that later.
I also don’t typically put Music Row in the crosshairs. I don’t spend my days hating on the Chesneys and Aldeans. Sure I occasionally throw a snide tweet or let loose on the barrel of fish that is the CMAs, but for the most part I stay mum. It’s all music and someone, somewhere get’s joy from it. I prefer to spend my energy on the good stuff. The great music the people that makes it that comes my way.
Music Row performers attain success in their chosen fields in the one measurable way that is important to any commercial industry, money. Though it’s not my shot of hooch I have to give them their due. Sold out arena tours and millions of units sold is a pretty convincing measure of success.
But there’s more to music than mass-commercial appeal. Or there should be.
Unlike mainstream country radio “hits,” chart position and platinum albums are not the currency of Americana music. Filled arena tours funded by Bud Lite is not current model of operations. Americana is a genre of bootstrapping and scrappy souls. It’s where beater vans are the vehicle of choice driven thousands of miles by steadfast musicians playing for half empty bars at the end of the journey. All the while they never imagine doing anything else.
Now to address the thesis for this project. The most exciting thing for Country Music in 2013 will be…what?
I’ll answer that the most exciting thing about country music is it’s new-found focus on Americana as a kind of R&D lab for innovation. A source for material, inspiration and yes revenue. Here’s some examples:
On his fourteenth studio album of the same name Chesney momentarily put aside his Jimmy Buffett obsession and covered Guy Clark’s “Hemingway’s Whiskey.” On that same album he included a couple of nice duets . The first covered Matraca Berg’s “You And Tequila” with Grace Potter and the other with George Jones on Bobby Braddock ‘s “Small Y’all.”
Chesney will also be sharing the stage the Avett Brothers, Gary Clark Jr. and others at the Tortuga Music Festival in Ft. Lauderdale this Spring. Festivals a great source of cross-over exposure.
Taylor Swift nabbed two recent Grammy nominations with her work with T Bone Burnett and The Civil Wars for the song “Safe & Sound” from the Hunger Games soundtrack. She also does a fine cover of Mumford and Son’s White Blank Page Cover for BBC Radio 1 Live Lounge.
Speaking of T Bone Burnett, as the music director for his wife’s night time drama, ABC’s Nashville, he’s done great job of getting small acts big exposure. Burnett has taken artists like Shovels and Rope and used their music, and in the case of Lindi Ortega used her music and provided a cameo. ABC puts these songs for sale on their official Nashville web site.
The heart of the music industry on cable TV, Country Music Television, has Crossroads which has paired Country music and Americana and rock music for years. CMT’s new on-line venture CMT Edge is a great showcase and news source for some of Americana’s best.
Is country music finding it’s soul again or just co-opting another popular music trend to make money? Who cares? The artists that are creating the great music are gaining a wider audience and getting more compensation for their considerable craft. Does increased exposure and success result in Jason Isbell and Chris Knight creating the next Truck Yeah? Doubtful.
The instinct to keep this music our precious little secret is a damaging and selfish one we need to overcome. Commercial country music does reinvent itself occasionally even if it’s for narrow commercial reasons. Before the genre abandoned them Johnny Cash, Waylon Jennings and Willie Nelson were all part of the country mainstream. It’s true that this might be another instance of Music Row just exploiting the next big thing and will abandon it for the next big thing. But I have faith that Americana music will survive this exploitation and few, like Mumford and Sons and The Lumineers, will actually springboard into a wider cultural consciousness.
So to answer the what will be the most exciting thing for Country Music in 2013 I will have to go with the opportunity is affords Americana performers and a few country music fans that will be delighted at discovering these great artists. Perhaps a little of the beauty and grit that we love about Americana will rub off on the occasional song featured on commercial country radio.
Am I naive? Perhaps. But I have a belief that great music, the kind that reflects the human spirit, inspires and speaks to us all.
I don’t know about you but I’m ready to accommodate a bigger party.
Blog Rodeo Roundup: See What Everyone Else Is Saying About Country Music in 2013!
- CMchatLive.com: 2013 – Insights From Country Music Industry Experts!
- CountryMusicTattleTale.com: 2013 Will Bring A New Sound to Country Music!
- FocusOnThe615.com: Artist to Watch in 2013!
- UrbanCountryNews.com: Roots On The Rise – The Most Exciting Music Trend of 2013!
- UkCOUNTRYmusic.net: Country2Country Festival-A Potential Turning Point for US Country Music In The Uk!
- KeepinItCountryBlog.com: 2013 The Year of Country Crossover!
- CountryMusicPride.com: Country Music In 2013!
- ForTheCountryRecord.com: Country Music & Twitter!
- CountryMusicNewsBlog.com (HaleighT): Word of Mouth in 2013!
- CountryMusicNewsBlog.com (WhiskeyChick): 2013 – The Year of Social Media In Country Music!
- CountryMusicNewsBlog.com (MissMolly): 2013 North of Nashville – The Ozarks Go Country!
Pingback: Country Music Blog Rodeo: Word Of Mouth In 2013 | Country Music News Blog - Country Music News, Artists and Tour Info
Pingback: Country Music Blog Rodeo: 2013-The Year of Social Media in Country Music | Country Music News Blog - Country Music News, Artists and Tour Info
I love this piece! Americana has and always will be the roots from which all forms of country and rock music grow. I’ve had the great fortune to sit in studio as a lot of different rock and roll bands work out new tunes and they’re sitting there tapping on tubs, and plucking an acoustic just the same as some of my favorite roots musicians like Hillstomp, Mountain Sprout, or Scott H Biram do. Sure, these guys may not fit what major tour sponsors consider marketable, but it’s the backbone of our entire music industry and to overlook it is just a shame.
Pingback: Announcing First Ever Country Music Blog Rodeo | Country Music News Blog - Country Music News, Artists and Tour Info
Pingback: Country Music Blog Rodeo: 2013 North of Nashville – The Ozarks Go Country | Country Music News Blog - Country Music News, Artists and Tour Info
Pingback: ukCOUNTRYmusic.NET - Country Music Blog Rodeo: Country2Country March 2013 – A Potential Turning Point for US Country Music in the UK?
This is such a FANTASTIC piece, and I don’t think its naive to be optimistic. Like you said, we can’t get away from the business angle, but we can enjoy the fruits of the labor!
Your run down of current/recent Americana influences really highlights something I love about country, that you really have to be a good musician and singer to be successful in this genre and have staying power!!
While I love, love my mainstream acts (Luke Bryan, I’m looking at you ;P), the artists that are on repeat on my iPod tend to have a stronger folk, Americana vibe…I just love the diversity and complexity of that sound!
Pingback: Country Music Blog Rodeo: Passing the Torch in 2013-Country Music Is Love
Pingback: Country Music Blog Rodeo: 2013 Artists to Watch | FOCUS on the 615
Couldn’t agree more! The genre is maturing and the sponsors and biz types will come sniffing around. I just know that most of the musicians re not in it solely for the $$. How many genres can say that?
Pingback: Country Music Blog Rodeo: Roots on the Rise, the Most Exciting Music Trend of 2013 | Urban Country News
Pingback: 2013 Artists to Watch | matt williams | nashville entertainment journalist, on-air personality and producer
Pingback: Country Music Blog Rodeo: Music & Touring in 2013 | Country Music Pride
I really like this article! I have a foot in both communities and have a pretty good understanding of them. Music Row could learn from Americana about high-quality songs (and they are), and Americana could learn from Music Row about how to monetize art (mostly they’re not because many are just too cool and edgy to admit Music Row has anything to offer them…) I really hope the further coming together of these communities will mean both improve.
It might not seem like it, but most of the commercially successful country artists are not in it solely for the money either. They’ve just accepted that if they write some commercial hits, that might afford them the freedom to go make the records they really want to make. See Dierks Bentley and ‘Up on the Ridge.’
Pingback: Country Music Blog Rodeo Twitter Chat January 24 | Country Music News Blog - Country Music News, Artists and Tour Info
Pingback: Country Music Blog Rodeo Twitter Chat January 24 | FOCUS on the 615
Pingback: Country Music Blog Rodeo Twitter Chat January 24 | matt williams | nashville entertainment journalist, on-air personality and producer
Pingback: BlogRodeo Recap – January 2013 | Country Music News Blog - Country Music News, Artists and Tour Info
Agreed. I’ve heard many stories of Nashville stars performing in intimate settings and just killing. Thanks for commenting!
Pingback: Blog Rodeo Twitter Chat « For The Country Record
Pingback: Blog Rodeo: Why Twitter Will Help Sell Country Music Through 2013 And ‘The Tens’ « For The Country Record
When I’m looking for the latest country music, I always end up in one spot – 103.1 WIRK. I was even lucky enough to catch up with Keith Van Allen in the streets and got free ‘Rib Round Up’ tickets. Just one of the many events that keep me tuned into http://www.wirk.com