I’m here watching my defending champ Spurs open the first round of playoffs againt the Pheonix Suns (spurs won in double overtime, YOW!) and the Tim McGraw and Def Leppard video for their co-written song “Nine Lives” comes on before the commercial.
First off, I’m floored that the NBA continues to display their utter disregard to, or ignorance of, their demographic by placing artists to perform songs in the playoffs that are more at home in the NFL demo (Tom Petty) or viewers of the daytime squawk-fest The View (Rob Thomas.)
Sure the song is crap, it’s fluff, it’s clown music and ridiculous to the ears to anyone that knows either country or rock music, but the thing that amazed me was how well it fits into the soft-rock MuzikMafia sound that is being cloned in Nashville these days. It was a like the fundamental elements that are usually fused into mediocre product were separated on stage into their separate elements of soft-pop-rock and soft-pop country.
Now I get why “artists” like Bon Jovi are heading over the the country side of the fence, the building blocks are not all that different. All instruments on 11, calculated hooks, trite imagery of god, country and family or idiotic lyrics that only drunken crackers can love (my personal favorite song when I’m a drunk cracker is Sweet Home Alabama.)
It’s all formula folks, like making Big Macs. Apply to any passable singer with a carefully tailored and sanctioned image, feed it to corporate radio, music television and complicit web sites , cross pollinate to the corporations other media holdings and off you go.
Want fries with that?